Posted on: 10.06.2022

Regional – Sales & Marketing Manager

About Us:

Founded back in 2009, Lovett Care has been operating care homes across the Northwest for over a decade and recently in Wales after acquiring four homes. With a strong reputation in the care industry, we pride ourselves on creating a ‘home from home’ environment which enables residents to live life to the fullest, whatever their age or condition. Lovett Care is values driven and see our people as our greatest asset. Our Mission is to be recognised as a passionate and committed provider offering quality person-centred care in a safe, comfortable ‘home from home’ environment.

“Our Vision is through the professionalism and collaboration of our team members, we achieve an excellent standard of person-centred care where everyone has the freedom of choice, privacy, dignity and is treated with the upmost respect”

Lovett Care is seeking a Sales & Marketing Manager to join our amazing team at Lovett Care. This is a fantastic opportunity to work in partnership with our team to deliver quality care for a diverse group of residents.

You will have previous experience in a Sales & Marketing management role and within a care environment. To discuss this exciting opportunity further, please forward your CV and covering letter to Caitlyn Butler, HR Administrator –

Job Purpose:

The Sales & Marketing Manager will be responsible for the implementation and development of the marketing and social media plan, for all Lovett care homes. The homes provide nursing & residential care, along with dementia and respite care for older individuals

Key Accountabilities:

  • Working with the directors to understand the business objectives and creating the annual marketing plans in line with these objectives
  • Ensuring that the marketing plans are implemented and measured for ROI, helping drive creative marketing tactics
  • Leading and coordinating the marketing strategy and efforts for the roll out of homes in new markets, and working with the operations team to develop strategies to fill these homes according to business plan objectives
  • Increasing the overall awareness and profile across the client and prospect portfolio through the communication and implementation of both sector-specific and national marketing campaigns
  • Brand Building
  • Management of annual budget
  • Website management (including updates to design and content).
  • Lead on social media activity & digital marketing – ensuring the online presence is fit for purpose and in line with the goals of the business (including but not limited to SEO, PPC, SEM, Email)
  • Proactively seek out marketing issues and trends relevant to the business, and take the lead in analysing and interpreting them
  • Enquiry Management including reporting on home level KPIs for the board and ensuring that live enquiries are followed through to completion.

Sales Specific Accountabilities:

  • Lead the day-to-day sales and marketing function across all services.
  • Be able to lead and support each service in conjunction with the customer service team at each home to ensure occupancy levels are optimised and use marketing initiatives to increase the fee levels in line with company KPI’s and individualised ‘Home’ targets set by the SMT and Board.
  • Be able to diversify their sales approach across the Lovett services to recognise both private fee payers and Local authority admissions.
  • Be the ‘Ambassador’ for sales across the Lovett brand – Enabling each service to upskill their sales techniques and focus, holding sales and marketing workshops for all lead team members and individualising sales foci for each service.
  • Experience within the Care sector would be desirable but also the hospitality sector or similar would be advantageous.
  • The ability to develop and implement a marketing strategy for the business
  • The ability to analyse and report on campaigns to show your impact within the business

Skills & Competencies:

  • Exceptional Communicator – Great relationship builder with the ability to influence at all levels, whether face to face, over the phone or via electronic communication
  • Planning & Organisation – Excellent planning and organisational skills
  • Contributing to Team Success – Energetic team player but a natural leader with the ability to deliver on projects
  • Initiating Action – Ability to lead and achieve, possesses a positive, can-do attitude always
  • Decision Making – Excellent influencer with strong interpersonal skills
  • Accuracy – Demonstrates a high degree of attention to detail

You will have:

  • The ability to demonstrate success in a previous similar role 
  • Passionate and driven to succeed
  • Committed to making a difference and adding value
  • Candidates with a background in the care industry is desirable 
  • IT Literate and numerically astute
  • Ability to work autonomously in a fast-paced environment
  • Flexible approach to the working day, to support our teams and give them the best possible access to our training, you will be required to work some evenings, weekends, and early mornings 
  • Full driving licence


  • 25 Days + 8 Bank Holidays
  • Auto Enrolment Pension Scheme
  • Private Healthcare 
  • Death in Service
  • Employee Assistance Programme
  • Long Service Awards
  • Employee Referral Bonus Scheme 

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.


Join The Team And Receive £1000!

Are you a dedicated and experienced Care Assistant or Senior Care Assistant looking to continue your career in one


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